Autore
Zinola, Anna

Titolo
L'impatto del Covid-19 sugli atteggiamenti e i comportamenti di consumo
Periodico
Micro & macro marketing
Anno: 2020 - Volume: 87 - Fascicolo: 3 - Pagina iniziale: 647 - Pagina finale: 656

The pandemia has changed purchasing and consumption attitudesand behaviours. Both the product – firts of all fast moving consumergoods – and retail have changed. Regarding products, there has beenan increase of some categories: long-life food products (as pasta andrice), raw materials (sugar, eggs, flour etc.), household disinfectants. Although,the end of the lockdown marked the dicrease of the consumptionof these items.Regarding the retail, there has been a boom in ecommerce. Italianconsumers recovered the digital gap of years in a few months. Will thistrend last? It is too early to say. However the persistence of the virusand the convenience of the ecommerce suggest that some of the newusers will be loyal.



SICI: 1121-4228(2020)87:3<647:LDCSAE>2.0.ZU;2-G
Testo completo: https://www.rivisteweb.it/download/article/10.1431/98626
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/98626

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico