Autori
Mele, Cristina
Tregua, Marco
Russo-Spena, Tiziana
Greco, Fabio

Titolo
Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
Periodico
Mercati e competitività
Anno: 2019 - Fascicolo: 4 - Pagina iniziale: 11 - Pagina finale: 27

Companies innovate the value proposition by integrating social and business issues to balance value across multiple actors, thus ensuring the creation of socialbusiness value. Social-business innovation requires that multiple actors come together to align perceptions and expectations and create shared meaning for the development and diffusion of innovation. The debate on the diffusion of social-business



SICI: 1826-7386(2019)4<11:CPITDO>2.0.ZU;2-8
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=65442&Tipo=Articolo PDF

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