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Autori
Pencarelli, Tonino
Gabriella Mele, Maria

Titolo
A systematic literature review on social media metrics
Periodico
Mercati e competitività
Anno: 2019 - Fascicolo: 1 - Pagina iniziale: 15 - Pagina finale: 38

When conducting activities on social media (SM), with strategies related to business aims, it is necessary to monitor the activity over time in order to improve the actions taken. This paper aims to provide a theoretical proposal of measurement framework, based on those analyzed through a literature review. The paper also proposes a classification of the SM performance control metrics, from which emerge



SICI: 1826-7386(2019)1<15:ASLROS>2.0.ZU;2-N
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=63738&Tipo=Articolo PDF

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