Autori
Zanni, Lorenzo
Pucci, Tommaso

Titolo
Marketing in the Wine Business: Present Challenges and Future Developments. Introduction
Periodico
Micro & macro marketing
Anno: 2019 - Volume: 82 - Fascicolo: 1 - Pagina iniziale: 13 - Pagina finale: 20

In order to highlight the present challenges and future developments that the wine business is going through (and that it will go through in the coming years), M&MM intended to stimulate academics, experts and practitioners to deliver the latest results of their marketing researches. The special issue that we are introducing here, consists in a selection of five papers from authors that had responded to the call for papers. Many aspects and different unit of analysis of wine business were analysed highlighting the current challenges of the wine industry and setting the stage for future marketing research developments.



SICI: 1121-4228(2019)82:1<13:MITWBP>2.0.ZU;2-L
Testo completo: https://www.rivisteweb.it/download/article/10.1431/93014
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/93014

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