Autori
Zucchella, Antonella
Magnani, Giovanna
Bertolotti, Tommaso

Titolo
Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
Periodico
Mercati e competitività
Anno: 2018 - Fascicolo: 1 - Pagina iniziale: 39 - Pagina finale: 62

In this paper, we analyze how car sharing is experienced by both active sharers and reluctant users. We integrate the consumer culture theory perspective with a cognitive approach to gain knowledge as to the cognitive aspects involved in the decision to use car sharing services. Through a phenomenographic design, we explore the different understandings of car sharing on a sample of Italian Millennials, interviewed either with a dedicated Focus Group or through in-depth individual interviews. Within our design, we employ what we call a "cognitive approach" to Focus Groups. We find three emerging understandings of car sharing and hypothesize that Millennials’ attitude towards the sharing economy may be affected by a mild extent of cognitive dissonance.



SICI: 1826-7386(2018)1<39:CAOCSI>2.0.ZU;2-P
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61239&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico