Autore
Plata, EmanueleTitolo
The evolution of sustainability perceptions in mass-market productsPeriodico
SymphonyaAnno:
2015 - Fascicolo:
S3 - Pagina iniziale:
29 - Pagina finale:
35Planet Life Economy Foundation (PLEF) is an Italian non-profit organization constituted in 2003 by managers and entrepreneurs from the mass-market industry. The perceptions of the sustainability of industrial brands (IB) and private labels (PL) are deepened according to consumer online opinions. The analysis conducted by WEB Research Srl (Gian Marco Stefanini) and Chase Rossman focuses on the outdoor clothing company "Patagonia" and its proprietary stores.
SICI: 1593-0300(2015)S3<29:TEOSPI>2.0.ZU;2-O
Testo completo:
http://symphonya.unimib.it/article/download/2015.5.03plata/11206Esportazione dati in Refworks (solo per utenti abilitati)
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