Autori
Romani, Simona
Grappi, Silvia

Titolo
Consumer attitude toward reshoring: Related effects and relevant boundary conditions
Periodico
Mercati e competitività
Anno: 2017 - Fascicolo: 4 - Pagina iniziale: 37 - Pagina finale: 51

Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers’ evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers’ evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company.



SICI: 1826-7386(2017)4<37:CATRRE>2.0.ZU;2-L
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60330&Tipo=Articolo PDF

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