Autori
Matarazzo, Michela
Bruni, Roberto
Mladenovic', Dusan

Titolo
Figure of Merit for places: Perspectives on place branding
Periodico
Mercati e competitività
Anno: 2017 - Fascicolo: 3 - Pagina iniziale: 61 - Pagina finale: 76

Building on the formula of "Figure of Merit" used in technology studies, this work aims at findings analogism in place marketing by presenting "Figure of Merit for Places"; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life. The framework is useful both to place marketers and managers - identifying value proposition and the cost-of-living and cost for accessibility - and to the place demand - discovering the benefits to choose a place to live for a period. The analogism comes from the opportunity to study the Digital Nomads (DNs) that are emerging as a maximizer cluster. They live for different periods in different territories respecting the places and diffusing traditions, cultures, impressions and e xperiences; these characteristics stimulate the place marketing activities of the territories (demand driven) and contribute, indirectly, to place branding strategies (supply driven).



SICI: 1826-7386(2017)3<61:FOMFPP>2.0.ZU;2-P
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60019&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico