Autori
Papa, Armando
Scuotto, Veronica
Santoro, Gabriele
G. Carayannis, Elias

Titolo
Triggering open service innovation through social media networks
Periodico
Mercati e competitività
Anno: 2017 - Fascicolo: 3 - Pagina iniziale: 21 - Pagina finale: 40

With the digital and technological transformation, firms tend to be more open to new collaborative innovation approaches. Customers are considered not just the final consumers of a product but innovation partners. Consumers exchange their ideas with firms using predominantly social media networks (SMNs). However regardless the boost of the use of SMNs to generate innovative ideas, the involvement of these digital tools in the open innovation (OI) model needs to be explored more. Few studies have already researched the benefits of the SMNs in the innovation process of



SICI: 1826-7386(2017)3<21:TOSITS>2.0.ZU;2-W
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60017&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico