Autore
Zinola, Anna

Titolo
Verso una nuova visione dei prodotti e dei canali
Periodico
Micro & macro marketing
Anno: 2017 - Volume: 78 - Fascicolo: 3 - Pagina iniziale: 543 - Pagina finale: 556

The consumption world is facing a deep change phase involving both product and retail systems. On one side we see a tendency to money saving (which is mainly translated into an attitude towards low cost solutions and products or towards wastes reduction) and on the other this world shows a desire to spend relevant budgets for certain categories of products (first of all, but not limited to, technology). The consumer profile emerging out of this picture is varied and multifaceted: partly homo oeconomicus and partly ludens.



SICI: 1121-4228(2017)78:3<543:VUNVDP>2.0.ZU;2-Y
Testo completo: https://www.rivisteweb.it/download/article/10.1431/88010
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/88010

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