Autori
Franzoni, Simona
Brondoni, Silvio M.

Titolo
Ouverture de 'Market-driven management in global tourism'
Periodico
Symphonya
Anno: 2016 - Fascicolo: 2 - Pagina iniziale: 1 - Pagina finale: 6

Tourism and other related industries are an inseparable part of globalization in the world economy. Global markets have encouraged the removal of many trade barriers while fostering the free movement of people and know-how across borders that have benefitted the tourism industry. Globalisation, hard competition and market-driven management are the fundamental characteristics of today's tourism business and the need to co-build global connectivity for innovation is crucial to the survival of tourism enterprises and all parties involved in the development of global tourism.



SICI: 1593-0300(2016)2<1:OD'MIG>2.0.ZU;2-R
Testo completo: http://symphonya.unimib.it/article/download/2016.2.01ouverture/11374

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