Autori
Mehrnaz, Kalhour
Jhony Choon, Yeong Ng

Titolo
The dark side of social media game: the addiction of social gamers
Periodico
Economia e politica industriale
Anno: 2016 - Volume: 43 - Fascicolo: 2 - Pagina iniziale: 219 - Pagina finale: 230

There is a rise in the number of people playing social games in recent years. Based on our observations, we found that many social gamers were spending a lot of time and money on social games. They were addicted to the social games. To have a better understanding of the virtual consumption behavior, we conducted this research using a grounded theory approach. We found that social gamers were willing to spend a lot of time and money on the game because by playing the game, they could: get an enhanced self-concept and self-efficacy, get a sense of community belonging, and distract themselves from the challenges in their lives.



SICI: 0391-2078(2016)43:2<219:TDSOSM>2.0.ZU;2-S

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