Autore
Codini, Anna

Titolo
Freitag: il recycling nel settore degli accessori di moda
Periodico
Micro & macro marketing
Anno: 2016 - Volume: 73 - Fascicolo: 1 - Pagina iniziale: 105 - Pagina finale: 122

In this paper we analysed Freitag case study, a company established in Zurich, since many years leader in the world in manufacturing and selling a wide range of fashionable bags made using recycled truck tarps. Inspiring to sustainability, Freitag invented a really eccentric style and created a very successful branding. Basing on this case study, the paper investigates the opportunity, even for recycled products, to adopt successfully premium price policies focusing on the role assumed by marketing policies.



SICI: 1121-4228(2016)73:1<105:FIRNSD>2.0.ZU;2-3
Testo completo: https://www.rivisteweb.it/download/article/10.1431/82871
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/82871

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico