Autori
Colurcio, MariaCaridà, AngelaMelia, MoniaTitolo
Designing a collaborative business model for SMEsPeriodico
SinergieAnno:
2015 - Volume:
33 - Fascicolo:
98 - Pagina iniziale:
233 - Pagina finale:
253Purpose of the paper: This study aims to contribute to the literature on business
model by providing some fresh insights about collaborative business models for SMEs.
Specifically, the paper describes and analyzes the business model set up by an Italian start up, Formabilio, which is built up on both network and digital technologies.
Methodology: An explorative, qualitative research design (Burr, 2003; Colurcio
et al., 2012) has been employed. Data have been collected through the analysis of documents and texts, non-participant observations, an online semi-structured
questionnaire and in-depth interviews.
Findings: The study suggests an holistic and strategic approach to renew the business model. It identifies the foundational elements of a collaboration-based business
model to sustain the SMEs competitiveness in a complex and increasingly digital-based
ecosystem. Specifically, the analysis of the Formabilio network discloses new possible
business configurations that a company can adopt to create value for all the actors
engaged in the business ecosystem.
Research limits: The main limitation of the empirical study relates to its explorative
nature and the analysis of a single collaborative network.
Practical implications: The study discloses possible business configurations as the
pivotal factors for designing value co-creation business models. It offers an opportunity to reflect on the effects of collaboration and networking on a traditional business context as the Italian manufacturing ecosystem.
Originality of the paper: The paper adds value to the existing literature by
providing a broader perspective of analysis that merges the managerial perspective
on the business model and the marketing perspective of interaction and resources
integration, to understand and to guide the managerial behaviour.
SICI: 0393-5108(2015)33:98<233:DACBMF>2.0.ZU;2-T
Testo completo:
https://doi.org/10.7433/s98.2015.14Esportazione dati in Refworks (solo per utenti abilitati)
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