Autore
Zinola, Anna

Titolo
Istituto Marangoni: il coraggio della coerenza per un posizionamento di eccellenza
Periodico
Micro & macro marketing
Anno: 2015 - Volume: 71 - Fascicolo: 2 - Pagina iniziale: 315 - Pagina finale: 326

Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.



SICI: 1121-4228(2015)71:2<315:IMICDC>2.0.ZU;2-A
Testo completo: http://www.rivisteweb.it/download/article/10.1431/80832
Testo completo alternativo: http://www.rivisteweb.it/doi/10.1431/80832

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