Autori
Di Minin, Alberto
Casprini, Elena

Titolo
How are companies facing the social media (r)evolution?
Periodico
Mercati e competitività
Anno: 2015 - Fascicolo: 2 - Pagina iniziale: 67 - Pagina finale: 86

As well as it happened in the first digital revolution led by Web 1.0 technology, the advent of the second digital revolution led by Web 2.0 has forced firms to rethink at both their business models and strategies. On the basis of both theory and empirical examples, this paper shows that strong similarities exist between the two digital revolutions. Consistently with old economic and managerial models found in the first digital revolution, we find that companies can choose among three strategies in facing the second digital revolution: to deny, to react or to reinvent themselves. However, as the empirical examples described shown, only outliers are leading the transformations and are redefining business models and practices in their industries.



SICI: 1826-7386(2015)2<67:HACFTS>2.0.ZU;2-S
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=54310&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico