Autori
De Magistris, Tiziana
Xhakollari, Wilma
Munoz, Naomi

Titolo
The effect of sensory properties on non-celiac consumers' willingness to pay for a gluten-free snack
Periodico
Economia agro-alimentare
Anno: 2015 - Fascicolo: 1 - Pagina iniziale: 107 - Pagina finale: 118

The aim of our exploratory study is to assess the effects of organoleptic attributes on willingness-to-pay (wtp) values for gluten-free (gf) snacks assessed by non-celiac consumers. This study was undertaken using data from a hypothetical experiment conducted in Spain. We find that non-celiac consumers value the texture of gf snacks and that this is the only attribute to have a significant positive effect on wtp. The descriptive results show that consumers believe that gf products are expensive, but that they do not present secondary effects; they are not considered either a fashion or a fraud. Moreover, the participants followed a healthy diet, which consisted of fruits and vegetables and foods rich in minerals and vitamins.



SICI: 1126-1668(2015)1<107:TEOSPO>2.0.ZU;2-X
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=53796&Tipo=Articolo PDF

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