Autori
Della Corte, Valentina
Di Taranto, Enrico

Titolo
Quality in marketing process and networking value co-creation: some evidences in hospitality industry
Periodico
Mercati e competitività
Anno: 2014 - Fascicolo: 2 - Pagina iniziale: 53 - Pagina finale: 80

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club’s implications on the quality co-creation process.



SICI: 1826-7386(2014)2<53:QIMPAN>2.0.ZU;2-#
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51369&Tipo=Articolo PDF

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