Autore
Turnbull, Judith

Titolo
The Blogs of the European Commission: Public-private Space in a Professional Institutional Context
Periodico
Textus
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 149 - Pagina finale: 160

The paper will examine and compare the blogs posted by EU Commissionerswhich, as the official EU website says, will give 'a personal, insider'sview on EU affairs'. They would appear to be a way of bringing the EUinstitutions closer to EU citizens. However, blogs contain a kind of inherentcontradiction in them because of their very public, but private nature. Inthe case of EU commissioners this will probably lead to tension betweenthe purpose of a blog - a more intimate and personal expression of ideas,attitudes and beliefs - and the institutional role of the Commissioner. TheCommissioners come from different linguistic and cultural backgrounds,which may lead to different approaches to this new genre and how each oneexploits it to establish his/her own professional and institutional identity.A very eclectic methodological approach has been adopted in order tocapture the many aspects of the use of blogs in an institutional context,drawing on Herring et al.'s classification for assessing the characteristics ofblogs, Critical Discourse Analysis and Appraisal Theory.



SICI: 1824-3967(2013)1<149:TBOTEC>2.0.ZU;2-O
Testo completo: http://www.mulino.it/download/article/10.7370/75506
Testo completo alternativo: http://www.mulino.it/doi/10.7370/75506

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