Autore
Caimotto, Maria Cristina

Titolo
The Unsustainable Anglicisation of Sustainability Discourse in Italian Green Companies
Periodico
Textus
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 115 - Pagina finale: 126

Following the economic crisis triggered in 􀂠􀂤􀂤􀁛, the presence of "greendiscourse" in politics and business has been growing steadily. As far asItaly is concerned, the growing presence of English to promote sustainableand environment-friendly activities is evident when observing well-knowncompanies such as Lifegate, Slow Food or Eataly, which have chosen to useEnglish even for their name. The aim of this paper is to explore the wayEnglish is employed to promote environment-friendly Italian activities,focusing on the use of Anglicisms on their Italian websites, and what theeffects could be of this Anglicisation process.



SICI: 1824-3967(2013)1<115:TUAOSD>2.0.ZU;2-T
Testo completo: http://www.mulino.it/download/article/10.7370/75503
Testo completo alternativo: http://www.mulino.it/doi/10.7370/75503

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