Autore
Molino, Alessandra

Titolo
"New Targets" for "More Sustainable" Companies: A Corpus-driven Study of the Adidas, Ikea and Vodafone Sustainability Reports
Periodico
Textus
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 103 - Pagina finale: 114

This paper investigates recurrent rhetorical strategies in the sustainabilityreports by three leading multinational companies, namely Adidas, Ikea andVodafone, over the three-year period from 􀂠􀂤􀂤􀁛 to 􀂠􀂤􀁽􀂤. The companiesare selected from distinct business sectors because the aim is to verifywhether crosscutting phenomena can be identified, which would suggestthe existence of genre-specific rhetorical patterns and, consequently, anincreasing standardisation of this disclosure genre. The analysis is carriedout using methodological tools from corpus linguistics (i.e. wordlists andconcordances) and the study of phraseology, focussing on a selection ofitems, which are scrutinised for their most frequent collocates and cooccurringword.



SICI: 1824-3967(2013)1<103:"TF"SC>2.0.ZU;2-T
Testo completo: http://www.mulino.it/download/article/10.7370/75502
Testo completo alternativo: http://www.mulino.it/doi/10.7370/75502

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