Autore
Poppi, Franca

Titolo
The Linguistic Construction of Corporate Identity in International Business Communication
Periodico
Textus
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 57 - Pagina finale: 68

The present analysis focuses on a corpus of texts, retrieved from the onlinenews archive of an internationally operating company which has chosenEnglish as the lingua franca for corporate communication. This study willargue that, since language is not a neutral vehicle and has far reachingimplications on human perceptions, the analysis of the corporate lingua franca can prove particularly meaningful for the purpose of investigatingcorporate identity and its impact on the intended stakeholders. In fact,the evidence provided shows how the vocabulary and structure of thelanguage employed for conveying the company's 'projected identity'inevitably impact on the company's 'applied identity' (Van Riel 2008), asthe language used does not limit itself to mirroring objective realities, butleads the stakeholders to discover the kind of identity the company wantsthem to perceive.



SICI: 1824-3967(2013)1<57:TLCOCI>2.0.ZU;2-W
Testo completo: http://www.mulino.it/download/article/10.7370/75498
Testo completo alternativo: http://www.mulino.it/doi/10.7370/75498

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