Autore
Arrigo, Elisa

Titolo
Alliances, open innovation and outside-in management
Periodico
Symphonya
Anno: 2012 - Fascicolo: 2 - Pagina iniziale: 53 - Pagina finale: 65

Market-driven firms adopt an outside-in management that goes far beyond a simple observation of competitors and understanding of customers' needs, in order to grasp new market opportunities. In this sense, strategic alliances have become increasingly important to the firms' external knowledge access and innovation; firms enter into global networks to share both knowledge and costs and to increase their innovativeness. In this way, as shown in the Philips case, being open to the outside, market-driven firms expand their innovation potential and open innovation becomes a valuable strategy to improve the firm’s competitiveness.



SICI: 1593-0300(2012)2<53:AOIAOM>2.0.ZU;2-T
Testo completo: http://symphonya.unimib.it/article/download/2012.2.05arrigo/10670

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico