Autori
Micucci, Giacinto
Montanaro, Pasqualino
Cutrini, Eleonora

Titolo
I distretti tradizionali di fronte alla globalizzazione: il caso dell'industria calzaturiera marchigiana
Periodico
L'industria
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 123 - Pagina finale: 158

This paper studies the case of the Marche footwear districts. Statistical evidence and interviewswith entrepreneurs suggest that the traditional inter-firm relationships within these districtshave significantly changed during the past decade. Some leading firms have been buildingup more exclusive relations with their suppliers, including those abroad, along «buyer-driven»value chains. Moreover, firms have been adopting different strategies, following two main paths:the first is a «focusing-on-quality» strategy, based on upgrading the quality of the goods andinvesting in brands, r&d and specific distribution channels; the second is a «focusing-on-costs»strategy, which aims at minimizing the production costs of a medium-quality range of goods,including outsourcing abroad. This study shows that firms which focused on quality did betterthan others, both in the years before the crisis of 2008-09 and during the recession.



SICI: 0019-7416(2013)1<123:IDTDFA>2.0.ZU;2-6
Testo completo: http://www.mulino.it/download/article/10.1430/73439
Testo completo alternativo: http://www.mulino.it/doi/10.1430/73439

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