Autori
Berneman, Corinne
Meyronin, Benoît

Titolo
Le placement de territoire au cinéma: définition et approche empirique
Periodico
Economia della cultura
Anno: 2012 - Fascicolo: 3 - Pagina iniziale: 327 - Pagina finale: 341

This study deals with location placement and the positive impactsit can have on cities, regions or even countries. In the first part, weused the product placement and film tourism literatures to give a definitionand characteristics of location placement and its key success factors. We then apply a theoretical framework of its effects on the French movie «Bienvenue chez les Ch'tis«, which offers a good example of location placement (the city of Bergues, and the Nord-Pas de Calaisregion). The objective of the analysis was to show the consequences ofthe appearance of the location and the impacts at different levels: employment,tourism, and perception of the location.



SICI: 1122-7885(2012)3<327:LPDTAC>2.0.ZU;2-M
Testo completo: http://www.mulino.it/download/article/10.1446/38903
Testo completo alternativo: http://www.mulino.it/doi/10.1446/38903

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