Autore
Talamo, Alessandra

Titolo
La mediazione nelle interviste standardizzate. Ipotesi per uno sviluppo metodologico
Periodico
Psicologia sociale
Anno: 2007 - Volume: 0 - Fascicolo: 2 - Pagina iniziale: 327 - Pagina finale: 344

The paper aims at discussing the concept of standardised surveys by showing, through a conversational study of a telephonic survey, that the quality of data gathered is not only defined on the basis of a detailed definition of questions and potential answers,rather on the accuracy of mediation activity that interviewers put in place during the interaction with the respondent. Qualitative data from a telephone marketing survey are presented to support this claim. The term standardisation is then discussed since, in a conversational perspective, it should be referred not to the equality of questions posed or answers gathered, rather on the equal access to the meaning of questions by each respondent.



SICI: 1827-2517(2007)0:2<327:LMNISI>2.0.ZU;2-N
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1482/25066
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=25066

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