Titolo The role of DMOs in tourism stakeholders systems. An empirical research in Italian context Periodico Mercati e competitività Anno: 2011 - Fascicolo: 3 - Pagina iniziale: 105 - Pagina finale: 125
Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the