Autore
Crasta, Madel

Titolo
Raccontare l'impresa e le imprese
Periodico
Economia della cultura
Anno: 2008 - Volume: 18 - Fascicolo: 4 - Pagina iniziale: 489 - Pagina finale: 496

Traditionally, culture and economic production have been considered very different dimensions of human experience and social existence. In the last decades of twentieth century, in and around the companies a dialogue began between memory and current activities, heritage and present technical equipment and labour process, objects and working people giving life to products and brand in the world market. A life that goes back to the past and today gives a peculiar identity to every company and its products. This article shows how in Italy, after a scanty experience of sponsoring promoted by many enterprises in 1970s, a systematic commitment by institutions, local authorities, chambers of commerce and industry associations, fostered a spirit of emulation and pushed up company investments in archives and museums, defining feasible models and organizational and operational standards.



SICI: 1122-7885(2008)18:4<489:RLELI>2.0.ZU;2-B
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1446/28808
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=28808

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