Autore
Sorice, Michele

Titolo
Alla ricerca dell''audience' perduta
Periodico
Economia della cultura
Anno: 2007 - Volume: 17 - Fascicolo: 3 - Pagina iniziale: 309 - Pagina finale: 319

The article explores audience's theoretical profiles and the problemsrelated to their measurements. It mentions the most recent definitions according to media and socio-economic theories (such as «extended audience») which show how traditional television public (mass, generalist, passive) has turned into a more articulated kind of public, within the framework of a TV experience which adopts more and more different languages and cultural platforms. A varied and diverse context not only in terms of products and services but also of access and consumption conditions, which underlines the importance of the so-called performing audience. From these considerations, it emerges the need for a re-thinking of quantitative analysis techniques and criteria, as well as of audience qualitative appreciation. This process of re-thinking would be of great help not only for advertising investors and new and old media industries, but also for social researchers.



SICI: 1122-7885(2007)17:3<309:ARDP>2.0.ZU;2-R
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1446/25465
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=25465

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