Autore
Pucci, Emilio

Titolo
Il mercato della pubblicità su Internet e sui telefoni mobili
Periodico
Economia della cultura
Anno: 2007 - Volume: 17 - Fascicolo: 3 - Pagina iniziale: 299 - Pagina finale: 307

The article compares the data on Internet Italian market (investments' volume and typology) with those of the British and the American ones, which are much more varied and developed not only concerning the offer (with the use of new languages and conditions) but also the consumption (i.e. video streaming). The articles illustrates also the most recent data on mobile phones advertising and on mobile TV, a new sector which has just been developed in the USA and will possibly be explored also in Europe and Italy, which presents specific problems and uncertain features.



SICI: 1122-7885(2007)17:3<299:IMDPSI>2.0.ZU;2-
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1446/25464
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=25464

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