Autore
Martino, Valentina

Titolo
Un popolo di «impr-editori». Libri e culture d'impresa nella tradizione italiana
Periodico
Studi culturali
Anno: 2023 - Fascicolo: 1 - Pagina iniziale: 31 - Pagina finale: 56

The paper investigates the phenomenon of company books in Italy, by exploring the first-hand experience of the professional actors involved in producing and diffusing such corporate and cultural artifacts. In-depth interviews to a group of privileged witnesses and cultural creators aim at focusing several literary genres, approaches and expressive languages in the sector, to discuss the role and meanings that books can play – as a cultural «object» and «ritual», at a time – in the life and communication of contemporary organizations. Experts’ accounts suggest to put in connection variables and trends observed by previous studies in different disciplinary fields and outlining a long-standing publishing tradition from the end of the Nineteenth century to the present, which has been rarely investigated in the context of heritage studies



SICI: 1824-369X(2023)1<31:UPD«LE>2.0.ZU;2-1
Testo completo: https://www.rivisteweb.it/download/article/10.1405/107114
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1405/107114

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