Autori
Percoco, Annalisa
Pepe, Angela

Titolo
Destination “Matera 2019”: Promoting tourism in the Basilicata region as a whole
Periodico
Geoprogress journal
Anno: 2019 - Volume: 6 - Fascicolo: 2 - Pagina iniziale: 31 - Pagina finale: 46

According to the literature, organising a big event is a strategic choice for a destination. It is an opportunity to promote the territory and foster its relaunch, increase its attractiveness and build a strong destination image. The choice of “European Capital of Culture” is one such event. It represents a good marketing tool that can promote the chosen city’s key attributes, activate significant tourist flows and reposition the image of the destination. Such processes are also important for their effects on the local community hosting the event. They can help accelerate cultural exchanges in a context that is often in a state of flux. Fondazione Eni Enrico Mattei (FEEM) conducted research involving residents, stakeholders and tourism workers to evaluate the impact of Matera 2019 on tourism and to investigate the local community’s perception of the mid to long-term opportunities offered by this event. The first part of this study is more theoretical, the second part analyses case studies of other European Capitals of Culture that have been successful in the past, focusing in detail on policies and tangible benefits to those cities. A qualitative and quantitative analysis follows, involving interviews with important witnesses and questionnaires administered to residents and hospitality operators in Matera and its hinterland. This provided important empirical data about Matera 2019 and investigated peoples’ perceptions of opportunities stemming from the nomination.



SICI: 2384-9398(2019)6:2<31:D“2PTI>2.0.ZU;2-R
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2020/04/GeoJ2019-I2-Pepe-Percoco.pdf

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico