Autore
D'Aponte, Viviana

Titolo
The Capsule Hotel as an Innovative Financial Management System in the Airports: the Neapolitan case of “Benbo”
Periodico
Geoprogress journal
Anno: 2018 - Volume: 5 - Fascicolo: 2 - Pagina iniziale: 61 - Pagina finale: 74

The paper analyzes an innovative investment organizational model to be realized in the airport space, branded “capsule hotel”, whose mkt model directly recalls the logic of “b & b”. Objective of the reasoning is to show how, given the spread that such a model is having a global and European level, the recent implementation project of this service within the Naples airport, international airport, but medium-range could boost the attractiveness of the same and their attributes nodality. What emerges from the survey conducted, is that the city of Naples, making it a leader in the national project of such a scale, it would receive a major impact in terms of visibility and consequent increase of the tourist flow and a strong impetus to the overall development of tourism in the South.



SICI: 2384-9398(2018)5:2<61:TCHAAI>2.0.ZU;2-I
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2020/02/GeoJ2018_I2_DAponte.pdf

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