Autori
Fraquelli, Giovanni
Abrate, Graziano
Erbetta, Fabrizio
Bruno, Clementina

Titolo
Quali strategie per il futuro degli agenti di viaggio italiani?
Periodico
Annali del turismo
Anno: 2016 - Volume: 5 - Fascicolo: 2 - Pagina iniziale: 11 - Pagina finale: 24

What strategies for the future of Italian travel agents? - This study considers some strategic options that can sustain the improvement of travel agencies performance. The analysis starts from the evaluation of the efficiency levels of a group of 35 Italian travel agents with respect to a frontier of best practice, computed using Data Envelopment Analysis. Subsequently, in a second stage, the efficiency scores are related (by means of a regression) to a set of variables of interest, with the aim of highlighting some elements explaining the performance. In the results, significant advantages from the joint provision of intermediation and tour operator services appear. Dealing mainly with incoming tourists is important as well, in terms of revenues improvement.



SICI: 2283-3102(2016)5:2<11:QSPIFD>2.0.ZU;2-V
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2017/05/AdT2016_2-4AbrateBrunoErbettaFraquelli.pdf

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