Autore
Malvasi, Marisa

Titolo
Monza, una città per la fruizione agevole del turista
Periodico
Annali del turismo
Anno: 2018 - Volume: 7 - Fascicolo: 1 - Pagina iniziale: 125 - Pagina finale: 140

Monza is becoming a smarter and smarter town for tourists, who may find information everywhere and in real time. In effect, it’s endowed with innovative and plentiful digital tools, aiding those who want to visit the town. Aside the traditional Tourist office, a foremost, capillary net of virtual Infopoints has been created: 6 digital totems, 160 intelligent poles, 9 smart totems, 6 smart plants for advertisement, laying along the main touristic ways, to support visitors in their discovery of Monza. Besides that, a free and multi-lingual App, Monza emozione vera (M., a real emotion) is available. In it, signs of increaesd reality have been added, to fulfil an involving and interactive visit. However, to enforce my work with experience, I’ll avail myself of St.John’s feast, (which along the whole month of June celebrates the town’s patron saint by various events) to compile and distribute a questionnaire to tourists coming from everywhere. It will try to verify the effective use of smart devices by visitors, and the perception of their efficacy to find the way through the touristic sightseeing in town. My work will be completed by maps on this theme, and by a link referring to those devices, more eloquent than a thousand words.



SICI: 2283-3102(2018)7:1<125:MUCPLF>2.0.ZU;2-E
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2019/06/AdT2018_07_Malvasi.pdf

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