Autore
Bernardo, Claudia

Titolo
Corporate blogging e motivazione del personale. Paradigmi e prospettive verso un sistema di CRM per la valutazione dell'engagement dei dipendenti
Periodico
Culture e studi del sociale (Online)
Anno: 2019 - Volume: 4 - Fascicolo: 1 - Pagina iniziale: 95 - Pagina finale: 108

Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up



SICI: 2531-3975(2019)4:1<95:CBEMDP>2.0.ZU;2-
Testo completo: http://dx.doi.org/10.14273/unisa-1566

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