Autore
La Rocca, Gevisa

Titolo
Nuove forme di comunicazione sociale. L'emergere della communication voice
Periodico
Culture e studi del sociale (Online)
Anno: 2018 - Volume: 3 - Fascicolo: 2 - Pagina iniziale: 123 - Pagina finale: 139

The new forms of communication of good issues must be examined within the framework of change that mediatization produces on the expressive and organizational modalities of insti-tutions and individuals. It is necessary to consider the impact of media hype on the commu-nication of good issues, taking into account how the transmission of good issues has changed, in fact they - now - spread through social media, are supported by individual moti-vations and have a range of increasingly broader action. In this new guise the communication of good issues is called “antifragile” and its expressive modalities are defined as communica-tion voice.



SICI: 2531-3975(2018)3:2<123:NFDCSL>2.0.ZU;2-D
Testo completo: http://dx.doi.org/10.14273/unisa-1561

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