Autori
Pera, Rebecca
Castagnone, Eleonora

Titolo
Collective creativity and community development. How case studies from Senegal trigger western innovation.
Periodico
Geoprogress journal
Anno: 2014 - Volume: 1 - Fascicolo: 2 - Pagina iniziale: 9 - Pagina finale: 22

Now, more than ever, individuals and organizations must be able to harness creativity and innovation in order to rebuild the strength of our economies. The paper shows how collective creativity can foster sustainable development in emerging countries. Drawing on two in-depth case studies from the touristic and the financial sector in Senegal, the research investigates how constraints can be powerful triggers to the generation and implementation of innovative services. The theoretical background refers to creativity and innovation management literature that considers the idea generation process as the result of a new combination of existing elements. The article expands the literature by focusing on collective rather than on individual creativity in emerging countries. Individual psychological constructs such as motivation, knowledge and personal traits are translated to the collective dimension. Based on the analysis, the article discusses how new services belonging to western “sharing economy” can be inspired by the underlying processes of localized solutions in emerging countries.



SICI: 2384-9398(2014)1:2<9:CCACDH>2.0.ZU;2-I
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2016/03/GPJ-vol-2-02Pera-Castagnone.pdf

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