Autore
Dant, Tim

Titolo
iPod... icon
Periodico
Studi culturali
Anno: 2008 - Volume: 5 - Fascicolo: 3 - Pagina iniziale: 355 - Pagina finale: 373

The iPod became, for a moment at least, iconic amongst those hand-held electronic devices with buttons and screens, noises and "connectivity" that proliferated at the beginning of the twenty-first century. This essay explores how the iPod, in becoming an unobtrusive memory machine as absent as an internal organ on the body of its user, provides a personal and separate experience that appears to express individual identity. But the organic form of the object as a personal store of culture obscures its role as a brand that ties its user into networks of connectivity. The iPod operates as a node in a network that co-opts the user into the circuits of a soft capitalism through an instrumental rationality that organises musical and other memories according to a modern bureaucratic computerised system.



SICI: 1824-369X(2008)5:3<355:II>2.0.ZU;2-M
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1405/28267
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=28267

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