Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (5 titoli )
| L'influenza del 'celebrity worship' sull'efficacia del 'celebrity endorsement' in ambito sportivo |
Communicative business - 2009
| Shifting media uses and gratifications among Singaporean teens and university students: a future ripe for mobile applications |
Communicative business - 2009
| Italian young people's attitudes toward product placement in movies: a cross-cultural comparison of product placement acceptability |
Communicative business - 2009
| An emic decoding of 'li' in Chinese successful emotional advertisements |
Communicative business - 2009
| The cultural approach to business communication in Italian companies: emerging issues and challenges |
Communicative business - 2009