Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (8 titoli )
| Introduction to Don E. Schultz's 'Manifesto' |
Communicative business - 2009
| Caught in an academic time warp? |
Communicative business - 2009
| Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variabili latenti |
Communicative business - 2009
| Materialism and consumer socialization: a semiotic analysis of personal loan advertisements |
Communicative business - 2009
| An empirical research of corporate reputation in China |
Communicative business - 2009
| Advertising as a unique field: overview and connections among advertising topics and theories |
Communicative business - 2009
| Compilation of theories & theoretical concepts and selected references |
Communicative business - 2009
| Introduction to the phenomenon of advertising |
Communicative business - 2009