Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (10 titoli )
| Editoriale: Un caleidoscopio di scelte sostenibili come risposta a un futuro incerto |
Micro & macro marketing - 2023
| Introduction: Navigating Consumer Ideologies amidst Uncertainty |
Micro & macro marketing - 2023
| Why Do We Eat Out? Evidence from a Meta-analysis Based on Theory of Planned Behaviour |
Micro & macro marketing - 2023
| This meta-analysis aimed to explore and consolidate the theory of planned behaviour-based literature on the intention to eat at a restaurant. Following a structured literature review of 220 articles, a final sample of 22 articles was analysed by pooling the correlations between the constructs of attitude, subjective norms, perceived behavioural control, and intention to eat out. Moreover, possible moderators by sample, cultural dimensions, and restaurant characteristics were analysed to identify significa |
Micro & macro marketing - 2023
| Changes in an unstable world. Environment, technology and consumption |
Micro & macro marketing - 2023
| The Recovery of Mental Frameworks from the Past: Neo-Frugality as a Renewed Consumer Ideology |
Micro & macro marketing - 2023
| Ethical Consumption and the Shift towards Sustainable Behaviour: A Comparative Approach between Pre and During Pandemic Consumers |
Micro & macro marketing - 2023
| Packaging as a Tool for Product Enhancement. Summary Manifest on Recent Literature from a Marketing Perspective |
Micro & macro marketing - 2023
| Intervista a Silvia Bagliani, Mondele'z Italia |
Micro & macro marketing - 2023
| Produzione e fruizione dell'audiovisivo in Italia tra tradizione e innovazione |
Micro & macro marketing - 2023