Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Communicative business - 2009
Risultato della ricerca: (13 titoli )
| Advertising as a unique field: overview and connections among advertising topics and theories |
Communicative business - 2009
| Caught in an academic time warp? |
Communicative business - 2009
| Compilation of theories & theoretical concepts and selected references |
Communicative business - 2009
| An empirical research of corporate reputation in China |
Communicative business - 2009
| Introduction to Don E. Schultz's 'Manifesto' |
Communicative business - 2009
| Introduction to the phenomenon of advertising |
Communicative business - 2009
| Materialism and consumer socialization: a semiotic analysis of personal loan advertisements |
Communicative business - 2009
| Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variabili latenti |
Communicative business - 2009
| The cultural approach to business communication in Italian companies: emerging issues and challenges |
Communicative business - 2009
| An emic decoding of 'li' in Chinese successful emotional advertisements |
Communicative business - 2009
| L'influenza del 'celebrity worship' sull'efficacia del 'celebrity endorsement' in ambito sportivo |
Communicative business - 2009
| Italian young people's attitudes toward product placement in movies: a cross-cultural comparison of product placement acceptability |
Communicative business - 2009
| Shifting media uses and gratifications among Singaporean teens and university students: a future ripe for mobile applications |
Communicative business - 2009