Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Mercati e competitività - 2018
Risultato della ricerca: (36 titoli )
| Buying, renting, and sharing: Investigating new forms of acquisition |
Mercati e competitività - 2018
| Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users |
Mercati e competitività - 2018
| Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV |
Mercati e competitività - 2018
| Elenco Referee 2017 |
Mercati e competitività - 2018
| "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets |
Mercati e competitività - 2018
| Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption |
Mercati e competitività - 2018
| The M&C assessment: Found in translation |
Mercati e competitività - 2018
| Reviews |
Mercati e competitività - 2018
| Sexual stimuli in advertising: The opposite sex effect |
Mercati e competitività - 2018
| To buy or to rent? An experimental study on the antecedents of consumers' acquisition-mode decisions |
Mercati e competitività - 2018
| Book Reviews |
Mercati e competitività - 2018
| Civic crowdfunding, social marketing and the co-creation of public value |
Mercati e competitività - 2018
| Facebook and Twitter, social networks for culture. An investigation on museums |
Mercati e competitività - 2018
| Legitimizing the contribution of marketing to firms' success: An exploratory investigation of marketing professionals |
Mercati e competitività - 2018
| The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image |
Mercati e competitività - 2018
| Servitization in managerial literature: A content analysis |
Mercati e competitività - 2018
| User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions |
Mercati e competitività - 2018
| CEOs of dual marketers organizations: Communication and reputation management issues |
Mercati e competitività - 2018
| Dual marketers and sustainability communication. Empirical evidence from corporate websites |
Mercati e competitività - 2018
| Dual marketing communications: Enriching channel value network with a multi-channel strategic communication |
Mercati e competitività - 2018
| From B2B to A4A: An Integrated Framework for Viable Value Co-Creation |
Mercati e competitività - 2018
| How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain |
Mercati e competitività - 2018
| A new approach to Marketing Channel Relationship |
Mercati e competitività - 2018
| Re-discovering dual marketing: Internet's contribution |
Mercati e competitività - 2018
| Reviews |
Mercati e competitività - 2018
| Social media brand communities and brand value co-creation: Evidences from Italy |
Mercati e competitività - 2018
| What about the Internet of Everything? An exploratory study in E-health |
Mercati e competitività - 2018
| Book reviews |
Mercati e competitività - 2018
| Emerging trends in qualitative research. A focus on Social Media |
Mercati e competitività - 2018
| Exploring the Role of NVivo Software in Marketing Research |
Mercati e competitività - 2018
| How to use digital diaries in data collection to engage networked consumers |
Mercati e competitività - 2018
| Influencer identification and selection on social networking sites: An analysis on Instagram |
Mercati e competitività - 2018
| The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing |
Mercati e competitività - 2018
| Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context |
Mercati e competitività - 2018
| A (Social Media) picture is worth a thousand words |
Mercati e competitività - 2018
| What is happening to the brand? |
Mercati e competitività - 2018