Mercati e competitività - 2017
Risultato della ricerca: (41 titoli )
Consumers' intention to buy generic drugs: Evidences from the Italian setting |
Mercati e competitività - 2017
Consumers' responses to ethical brand crises on social media platforms |
Mercati e competitività - 2017
Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines |
Mercati e competitività - 2017
The evolution of fundraising in the Italian non profit context: The "Lega del Filo d'Oro" case |
Mercati e competitività - 2017
Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication |
Mercati e competitività - 2017
Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference |
Mercati e competitività - 2017
An open approach to develop green innovation. A case study analysis |
Mercati e competitività - 2017
The port community system as a local innovation system: A theoretical framework |
Mercati e competitività - 2017
Products moving along channels, consumers cross channels |
Mercati e competitività - 2017
Mercati e competitività - 2017
Mercati e competitività - 2017
Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage |
Mercati e competitività - 2017
Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing |
Mercati e competitività - 2017
Dynamic capabilities in retailers' marketing strategies: Defining an analysis model |
Mercati e competitività - 2017
Errata corrige Mercati & Competitività 2017, 1 |
Mercati e competitività - 2017
Errata corrige Mercati & Competitività 2017, 1 |
Mercati e competitività - 2017
The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector |
Mercati e competitività - 2017
Marketing in an experiential perspective: Toward the "Experience Logic" |
Mercati e competitività - 2017
Mercati e competitività - 2017
Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context |
Mercati e competitività - 2017
SIM Talk 2016: Retail - Consumptions - Digital |
Mercati e competitività - 2017
Towards an online approach to university public engagement: An exploratory analysis of website content |
Mercati e competitività - 2017
Mercati e competitività - 2017
Can snacking be healthy? A comparison between coeliacs and health conscious food consumers |
Mercati e competitività - 2017
Consumers' preferences in the estate market: An explorative research on the residential product |
Mercati e competitività - 2017
The development of sustainable tourism through market-based sources of innovation in the "albergo diffuso" |
Mercati e competitività - 2017
Evaluating tourist behaviour in sport mega-events through a structural equation model |
Mercati e competitività - 2017
Figure of Merit for places: Perspectives on place branding |
Mercati e competitività - 2017
Green practices in port authority management: A multiple case study |
Mercati e competitività - 2017
International Marketing or simply Marketing? |
Mercati e competitività - 2017
Open innovation and customer-based development of new products |
Mercati e competitività - 2017
Triggering open service innovation through social media networks |
Mercati e competitività - 2017
Bibliometric literature review: An opportunity for marketing scholars |
Mercati e competitività - 2017
Mercati e competitività - 2017
Consumer attitude toward reshoring: Related effects and relevant boundary conditions |
Mercati e competitività - 2017
Disclosing the dark side of value processes in business relationships |
Mercati e competitività - 2017
Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms |
Mercati e competitività - 2017
The employability of marketing graduates in the era of digitalisation and globalisation |
Mercati e competitività - 2017
Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character |
Mercati e competitività - 2017
Social media and firm performance: The voice of managers in European contexts |
Mercati e competitività - 2017
Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) |
Mercati e competitività - 2017