The way Simon, and the major part of the scholars, presented and used bounded rationality directly refers to human computational capabilities (or “brute-force”). Despite its broad powers of
explanation, some problems arise when taking into account the way the human cognitive system really works. In order to avoid these
problems, we present an alternative model of rationality, where computation plays only a part, together with the implemented role of
external resources, emotional and other non-strictly-rational variables.