Autori
Garzella, Stefano
Fiorentino, Raffaele
Capurro, Rosita
Marciano, Stefano

Titolo
Metaverse: Value creation and performance
Periodico
MC
Anno: 2024 - Fascicolo: 1 - Pagina iniziale: 131 - Pagina finale: 154

This study provides a first conceptualization of the Metaverse from a strategic management perspective and advances performance measurement approaches for the Metaverse value creation. Specifically, the study aims to provide an in-depth analysis of Metaverse and the related implications on the value creation processes of the companies. In order to achieve this goal, we performed a detailed literature review on digital transformation, Metaverse and performance measure-ment topics. Thus, we have developed a theoretical framework useful to facilitate the implementation of successful strategies in the Metaverse and subsequent mon-itoring and evaluation of achieved results.



SICI: 2239-0391(2024)1<131:MVCAP>2.0.ZU;2-2
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=75456&Tipo=Articolo PDF

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