Titolo Marketing for Start-Up. Introduction Periodico Micro & macro marketing Anno: 2024 - Fascicolo: 1 - Pagina iniziale: 11 - Pagina finale: 18
This special issue reports a selection of papers from the Sim working group «Marketing for start-ups». Its main research goal is to understand how different marketing dimensions are integrated within a dynamic vision of the evolutionary phases of high-tech start-up.