Autore
Loda, Alessandro

Titolo
Il digitale nel mercato dell’energia elettrica residenziale: stato dell’arte e sfide future
Periodico
Micro & macro marketing
Anno: 2021 - Volume: 88 - Fascicolo: 1 - Pagina iniziale: 221 - Pagina finale: 250

The widespread availability of digital technologies and retail electric power market liberalization have driven an increase in competitive pressure on the firms operating in this industry. The present paper aims to illustrate how main electric power companies adapted to new competitive conditions and which tools have been chosen to increase their competitive advantage, preserve their margins, and guarantee their presence on the market. Through qualitative research, the spread of innovative and smart products, offering enrichment with complementary products and services, usage of digital channels for brand identity development, and dynamics of prices and annual expenditures subjected to development of digital channel of the acquisition have been illustrated



SICI: 1121-4228(2021)88:1<221:IDNMDE>2.0.ZU;2-
Testo completo: https://www.rivisteweb.it/download/article/10.1431/100341
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/100341

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