Autore
Zinola, AnnaTitolo
L'impatto del Covid-19 sugli atteggiamenti e i comportamenti di consumoPeriodico
Micro & macro marketingAnno:
2020 - Volume:
87 - Fascicolo:
3 - Pagina iniziale:
647 - Pagina finale:
656The pandemia has changed purchasing and consumption attitudesand behaviours. Both the product – firts of all fast moving consumergoods – and retail have changed. Regarding products, there has beenan increase of some categories: long-life food products (as pasta andrice), raw materials (sugar, eggs, flour etc.), household disinfectants. Although,the end of the lockdown marked the dicrease of the consumptionof these items.Regarding the retail, there has been a boom in ecommerce. Italianconsumers recovered the digital gap of years in a few months. Will thistrend last? It is too early to say. However the persistence of the virusand the convenience of the ecommerce suggest that some of the newusers will be loyal.
SICI: 1121-4228(2020)87:3<647:LDCSAE>2.0.ZU;2-G
Testo completo:
https://www.rivisteweb.it/download/article/10.1431/98626Testo completo alternativo:
https://www.rivisteweb.it/doi/10.1431/98626Esportazione dati in Refworks (solo per utenti abilitati)
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